New Video Campaign Highlights Best of BC Teachers
Ever wondered what it was like to live and teach in the rugged northern reaches of BC? Or the coastal rainforest of Vancouver Island? What about Surrey, the province's fastest-growing city?
Make a Future has launched an inspiring video recruitment campaign to show prospective teachers what it means to live and work in various parts of the province to inspire and attract educators from across the country. This exciting initiative leverages the power of video storytelling to showcase the diverse and rewarding experiences of three BC teachers.
Real Teachers, Real Stories
Lucas Anderson from Pacific Rim School District #70 on Vancouver Island
Nick Teramura from Nisga'a School District #92 in Northern BC
Preet Bains from Surrey Schools in Metro Vancouver
These dedicated BC teachers share personal insights into the BC curriculum, the unique challenges and triumphs of their roles, and why they love teaching in their respective communities.
The video takes us from the scenic Vancouver Island coastlines of Tofino and Ucluelet to Surrey's bustling backdrop to the vast, nature-filled spaces of Northern British Columbia.
Building on Success
Video storytelling offers an effective tool for attracting qualified teacher candidates. Inspired by the success of a previous Make a Future produced video highlighting the French Immersion program, the team expanded storytelling efforts to showcase the broader appeal of teaching in BC.
Benefits of Teaching in BC
This video initiative aims to:
- Attract top talent from outside BC
- Inspire local interest in education careers
- Elevate awareness of the teaching profession in the media
As teaching positions become increasingly competitive across Canada, it's crucial to highlight the many benefits of a career in BC's education system. By showcasing inspiring success stories from across the province, the campaign aims to attract and retain dedicated educators passionate about making a difference in the lives of students in every corner of the province.
Check out Make a Future's YouTube page to see more videos from the recent series.