School Districts Using Twitter and Facebook to Recruit

Education is a sector that has traditionally relied on newspaper advertising for recruiting new employees.  In the last year, school districts have been going online to recruit new employees by utilizing sites like Makeafuture.ca; niche job boards such as CGA BC; and social media networks like Facebook, Twitter and Linkedin.

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The start of the school year brings many familiar rituals for educators – setting up the classroom, preparing new lesson plans and working to create a dynamic and challenging learning environment for students.

Each September also seems to bring with it media reports of a tough job market for new teachers. A recent article in the Vancouver Sun, for example, cited many instances of young teachers struggling to find permanent positions in the Lower Mainland.

But is this year any different from prior years? Is it accurate to suggest that the current job market for new teachers is more difficult than in the past?

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